Artefact Six Text Font Styles – Re-Run: Analysis
April 3, 2011Why did I create this Artefact?
I was asked to rerun my text font styles artefact, by my PRP lecturer, as in the original artefact, I only ask questions and did not receive results from the participant’s choice of different text font style design elements.
Who is my target audience?
The target audience has been the same throughout all of my artefacts, as many people as possible that use social networks.
I distributed the Artefact link, through social networks direct e-mailing and placing block posts. I also sent emails to all three-year multimedia students.
Questionnaire Results
Analysis
The rerun of the text font styles artefact has been very disappointing only 14 participants took part. Participants were asked to think about text font styles: used in advertising on social networks, would certain styles used influence your initial reactions to click on an advert? Participants were asked to indicate from three targeted adverts from Facebook, change the font style, font colour, background colour and font size.
Through re-running the text font styles artefact, it was discovered, that results of the artefact were inconclusive. Participants indicated that they preferred a white background on all three Facebook advertisements, “advert one 64%”, “advert two 71%” and “advert three 85%”. Participants also indicated that they preferred a black font style on the three advertisements presented , “advert one 50%”, “advert two 57%” and “advert three 57%”.
There were no surprises to these results as participants text font styles choices is very much individual. However, participants colour choices in background colour and text colour, did surprise me as in my earlier artefacts brighter colours were chosen.
Participants had 20 different font styles to choose from, the results were not surprising as font style is very much individual. However easier text style to read was indicated. Calibri and Times were indicated as being the top favorites font styles, “Calibri 28%” and “Times 28%”.
Participants could also change the size of the font allowing the three advertisements presented more easier to read. In all three of the advertisements participants changed the font size to 16. These results were surprising, I thought participants would choose a larger text to read the adverts more clearly.
Conclusively, “font style”, “font colour”, “background colour” “font size” is down to individual choice and is difficult to determine. The results were disappointing. Only 14 participants completed the artefact. Apathy and personal choice is indicated in my sixth artefact as a factor in initial reaction.
