Artefact Six -Text Font Styles Re-Run: Evaluation
April 17, 201114 random people aged 18+ participated. The results of the text font styles artefact were very disappointing. Participants were asked to consider text font styles: “Used in advertising on social networks, would certain styles used influence your initial reactions to click on an advert?” Participants were asked to select, from three targeted Facebook adverts, the font style, colour, size and background colour.
Through re-running the text font styles artefact, it was discovered, that results of the artefact were inconclusive. Participants indicated that they preferred a white background on all three Facebook advertisements, “Advert one, 64%”, “Advert two, 71%” and “Advert three, 85%”. Participants also indicated that they preferred a black font style on the three advertisements presented , “Advert one, 50%”, “Advert two, 57%” and “Advert three, 57%”. There were no surprises to these results as participants’ text font style choices is individual. However, participants’ colour choice in background colour and text colour, did surprise me as in my earlier artefacts brighter colours were chosen.
Participants had 20 font styles from which to choose a preference. The results were not surprising as font style is individual. Calibri and Times were the most popular: “Calibri, 28%” and “Times, 28%”.
Participants could also change the font size of the three advertisements for ease of reading. In all three of the advertisements participants changed the font size to 16. These results were surprising, I thought participants would choose an even larger text to read the adverts more clearly.
Conclusively, font style, colour, size, and background colour are down to individual choice and are difficult to predict. The results were disappointing. Only 14 participants completed the artefact. Apathy and personal choice is indicated in my sixth artefact as a factor in initial reaction.
