Hi,
I would like to thank all those who have taken part in my research. I appreciate your help and support and thank you for your valuable contribution.
I am continuing my research, on what factors have the most effect on initial reaction to an advertisement. I would be grateful if you would take a few minutes to take part.
Artefact Link: www.sjcwebsitedesign.com/prp
I appreciate your help and support with this research and thank you for your valuable contribution.
Many thanks
Steven
I wanted to explore text font styles in initial reaction to targeted advertisements. 47 random people aged 18+ participated in the artefact questionnaire.
In my original questionnaire, participants did not consider text font styles as being a factor in initial reaction. I thought that text font styles would have a larger influence on initial reaction than indicated. From further testing and questioning, it was discovered, however, that in fact text font styles was a significant factor in initial reaction.
I found it fairly difficult to come up with an artefact that would test participants’ initial reactions to text font styles. After some time, I developed the option where participants could change text font styles in three targeted advertisements from Facebook. The participants could change the following: background colour, font colour, style or size, by selecting the pull-down menus. This enabled participants to consider a number of changeable factors.
Participants were asked the question, “How important do you consider text font styles when clicking on an advert?”. 91% considered how easy the text is to read and 36% thought text as being a considerable factor in initial reaction. The results were surprising, as in my original questionnaire participants did not consider text font styles as a factor in initial reaction.
To the question, “You have looked at text font styles. Would text font styles influence you to click on an advert?”, 60% said “Yes”, 32% said “No” and 6% said “Text font styles would not influence me”. The results were therefore surprising. Originally in the first questionnaire, participants had said text font styles did not influence them in initial reaction.
In conclusion, by giving the participants an option to change text font styles and asking specific questions, the participants were forced to make conscious decisions.
Earlier this week I contacted the pharmacy with a link to the website development page. This is where the pharmacy will be able to see, the developments of the website.
Even before the website layouts had been approved I have shown the client, developments of different aspects of the website for example text resizing. The client required text resizing to allow greater accessibility, but didn’t know how they wanted this to look on the website. By showing the client different ways of using text resizing, through different test websites, this enabled the client to be able to see how it would work and understand the accessibility element. The client opted for a text-resizing icon that would increase or decrease the text font size. Click on “Change Text Size” a box would appear “small text” or “large text”. The client thought this icon looked a lot better than three A’s, or small medium or large text icons.
Because the text can now be increased or decreased in theory to any size, this design element has created some of its own problems. Content on each page has its own box, for alignment I’ve put height and width on the content boxers. This is because if anything is out of alignment it doesn’t look right on the page. However if I put height on the text content box, when the text is resized the text moves out of the box. By leaving the text box on the left-hand side, with no width, means the page is out of alignment because the text content is determining the height.
I have shown the client, when you change the text size this happens, the client did not want to compromise the design when the text was resized. Compromise: the text content has been moved to the bottom of the homepage, this means when the text is resized, the text will move correctly with the content box because there is no height set.
I also developed test websites to show the client how rounded corners would work. As some browsers do not allow rounded corners to work correctly using CSS for example Internet Explorer, the client rejected this design feature opting for content boxes without rounded corners.
Why did I create this Artefact?
This artefact was created to test text font styles, as in my original questionnaire participants did not consider text font style as being a factor in initial reactions to click on a targeted advert.
Participants were asked to look at three targeted advertisements from Facebook where they were able to change the following: Background Colour, Font Colour, Font Style or Font Size, by selecting the pull-down menus. By changing the text font styles, if this would influence participants to click on an advert.
Who is my target audience?
The target audience is the same as my questionnaire, as many people as possible that use social networks.
I distributed the Artefact link, through social networks direct e-mailing and placing block posts. I also sent emails to all three-year multimedia students.
Questionnaire Results
Analysis
I wanted to explore text font styles in initial reaction to targeted adverts, in my original social network questionnaire participants did not consider text font styles as being a factor in initial reaction. The question was asked “what factors attracted you to click on the product or service that was advertised”, text font styles received no results. I thought that text font styles would have a larger influence on initial reactions than indicated. From further testing and questioning, it was discovered, however, that in fact text font styles was a significant factor in initial reaction.
I found it fairly difficult to come up with an artefact that would test participant’s initial reactions to text font styles. After some time I came up with the option that the participants could change text font styles in three targeted adverts from Facebook. The participants would be able to change the following: Background Colour, Font Colour, Font Style or Font Size, by selecting the pull-down menus. This enabled participants to look at a number of changeable factors to see if text font styles, would influence them in clicking on an advert.
Participants were asked after looking at text font styles in more detail to answer two questions. 47 random people aged 18+ participated in the artefact questionnaire.
Participants were asked the question “How important do you consider text font styles? When clicking on an advert?”, the participants were given the following options and asked to click all that apply, how easy the text is to read, size, colour, style, background colour and text font style is not important to me. 91% considered how easy the text is to read and 36% thought colour as being a considerable factor in initial reactions. The results were surprising, as in my original questionnaire participants did not consider text font styles as being a factor in initial reaction.
To the question, “you have looked at text font styles. Would text font styles influence you to click on an advert?”, 60% said “yes” 32% said “no” and 6% said “Font text styles would not influence me” The results were surprising, I thought even though looking at text font styles in more detail would still indicate, font text styles as not being a factor in initial reaction to an advert.
In conclusion, by giving the participants an option to change text font styles and asking specific questions. Force the participants to think about font text styles. Personally, I consider text style as being one of the most important factors, not just in advertising but in any readable text on a website. If a font text style is difficult to read by using the wrong colours or styles, users can be put off very easily and move on very quickly.
My previous meeting with the client had to be cancelled owing to illness; the meeting was rescheduled for Saturday. I met with the client to go over the four website layouts and to clarify the feedback which had been received via email. As I had emailed the website layouts the previous week.
I also presented a final website design with the modifications made from the feedback received. This design has now been approved.
The client is really pleased with the work so far, they like the addition of the telephone and e-mail icons. They also thought the diary page looked a lot better than the noticeboard for the promotion button. They also liked how each area of the page had its own content box which they said gave some depth to the page and worked well with the background.
Hi all,
I would like to thank all those who have taken part in my research. I appreciate your help and support with this research and thank you for your valuable contribution.
I am continuing the research, on what factors have the most effect on initial reaction to an advertisement. I would be grateful if you would take a few minutes to take part in the research.
Artefact Link: www.sjcwebsitedesign.com/prp
Thanks
Steven
It was interesting to explore the unexpected results regarding colour from my questionnaire. I thought that colour had a bigger role in initial reaction than first indicated. From further questioning, it was discovered, however, that in fact colour was a significant factor in initial reaction.
53 random people aged 18+ participated in the artefact. From being requested to select a colour, 30% of participants indicated red and 28% blue, the top colours chosen. There were no surprises to these results as participants colour choice is very much individual.
From the question, “Did you look at all of the colours and information before making your choice?”, 81% said “yes” 19% said “no”. As participants were asked to look at all the different colours before making their choice, this means 19% of participants did not read the initial information.
To the question, “Did the information influence you to choose a different colour?”, 63% said “no” and 37% said “yes”. The results were surprising. Thus by presenting participants with information, images and the option to see the information on a different coloured background, participants’ opinions can be influenced.
Finally, “Looking at the colours and information presented, would you be more likely to click on a advert?” was asked. 51% said “yes”, 23% said “no” and 26% said “colour would not influence them to click on an advert”, even though 77% of participants would not be influenced by colour. The results were surprising, as in my original questionnaire only 2% considered colour as a factor in initial reaction.
In conclusion, colour had a bigger influence in initial reaction than expected. The presentation of colours can be a significant factor.
Why did I create this Artefact?
This artefact was created to test participants initial reactions to colour in advertising. In the questionnaire only 2% considered colour as being a factor in initial reaction. I want to investigate if that is true or if colour pays a bigger factor in initial reaction, in what makes the user click on an advertisement.
Who is my target audience?
The target audience is the same as my questionnaire, as many people as possible that use social networks.
I distributed the Artefact link, through social networks direct e-mailing and placing block posts. I also sent emails to all three-year multimedia students.
Questionnaire Results
Analysis
A website was created to test initial reaction to colour, six different coloured buttons were presented, red, blue, green, yellow, pink and black. Participants were asked a question, would certain colours used influence your initial reactions to click on an advert? The participants were then asked to select a colour.
Once the participants had selected a colour that they thought would influence them. They were presented with information about that colour as well as images, they were also able to change the background colour. Once they had looked at information on all of the six colours presented, they were asked to complete a short questionnaire, to see if the information presented would influence their reactions to colour.
53 random people aged 18+ participated in the artefact, participants were asked the question; please indicate the colour you have chosen? 30% indicated Red and 28% Blue, these were the top colours chosen. There were no surprises to these results as participants colour choice is very much individual.
A question was asked, Did you look at all of the colours and information before making your choice? 81% said yes 19% said no. As participants were asked to look at all the different colours before making their choice, this means 19% of participants didn’t read the initial information.
A question was asked, Did the information influence you to choose a different colour? 63% said no and 37% said yes. The results were surprising. By presenting participants with information, images and the option to see the information on a different background, means that participants opinion of colour can be changed by presentation.
A final question was asked, looking at the colours and information presented, would you be more likely to click on a advert? 51% said yes, 23% said no and 26% said colour would not influence them to click on an advert. Even though 77% of participants said colour would not influenced them. The results were surprising, as in my original questionnaire only 2% consider colour is being a factor in initial reaction.
In conclusion, colour had a bigger influence in initial reaction, as originally indicated in my questionnaire. It is all about how the colours are presented, participants reaction to colour can be changed, how the information is presented using colour.
Owing to illness my meeting with the client on the 20th January had to be cancelled, instead I emailed four initial website designs for the client’s approval. I received an email back, with positive feedback for the designs. However, the client wished to consult other staff members before making a decision on the final design.
A few days later I received an email with the following feedback and amendments to be made to the design.
Client Feedback and Comments
The website layouts were viewed and discussed and the following observations were made:
Hi all,
I would like to thank all those who took part in my questionnaire.
I am continuing my research on what factors have the most effect on initial reaction to an advertisement. I would be grateful if you would take a few minutes to take part in my research.
Artefact Link: www.sjcwebsitedesign.com/prp
I appreciate your help and support with this research and thank you for your valuable contribution.
Many Thanks
Steven
